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"Sometimes to join the inner circle you have to think outside of the box" an oconnorism
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| Right now in the music business you can't just spend a million dollars in 8 weeks at radio to make somebody a star. It's going back to the basics; great songs, great singers, and talent who can perform live. Success will be about connecting great talent directly to the consumer. Now with the ability to upload hundreds of videos a month to everywhere in the world, great content now has the chance to be heard immediately. The cream of the crop truly has a chance to rise to the top. No more 2 years in development hell so you can get that million dollar budget to hammer radio. The new hammer on the block is creativity in song writing, singing and viral video marketing. |
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